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Jacked Rabbit
A gym rabbit with attitude, built to look good on a tank top and a phone screen alike.
Jacked Rabbit Fitness Jacked Rabbit wanted a character that felt strong but still friendly, the kind of face a member smiles at on the way in.
The brief
A local gym, opening its second branch, needed one mascot that worked on signage, merch, and a tiny app icon. The old logo was a plain dumbbell. Forgettable.
What I did
I sketched a few rabbit builds, from cartoon-soft to gym-rat ripped, then landed on a confident middle. Bold outline, two-tone palette, and a pose that reads at any size.
The final pack included the full mascot, a head-only badge for the app, and a one-color version for embroidery.
