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Notes on mascots & branding

Short, practical reads on getting a character that works.

The short brief that gets you a better mascot

You don't need a fancy document. Answer these five questions and any designer can hit the mark faster.

After years of drawing brand characters, the same handful of traits keep separating the mascots people remember from the ones they scroll past.

Both put a face on your business, but they do different jobs. Here's how to pick the one that fits where you are right now.