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The Rockstar Accountant
Numbers meet rock and roll. A mascot that makes a tax firm feel approachable.
An accounting firm asked for a character that breaks the gray-suit stereotype. The goal: feel human, stay credible.
What I did
I gave the mascot a calculator-and-guitar energy without tipping into a costume. The colors stay grounded so it still reads as a finance brand, and the smile does the warming-up.